Psychology Today
Why AI Help Can Make You Seem Less Caring
Using AI to help write a thoughtful message feels harmless. New Research suggests it can quietly signal that you didn't really show up
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Psychology Today
When Real Starts to Feel Fake: The 'Giving NPC' Effect
Why excessive politeness can sometimes feel unsettling
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Why Giving Options Makes a Gift Feel Less Personal
The psychology behind why more choice can diminish the meaning of a gift
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What Your Hobbies Say About You (Whether You Like It or Not)
How our leisure pursuits signal who we are to others
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About
Consumer research, marketing strategy, and the science of why we choose.
I'm a PhD candidate at the University of Guelph specializing in consumer research, technology acceptance, and entertainment. My work explores how morality shapes music consumption and how consumers balance fitting in with standing out.
I write for Psychology Today and The Conversation, translating academic research into accessible insights about human behavior.
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